You Gotta Work(Flow)
Creating content for a brand that posts online regularly can be difficult. Whether you are still trying to find an online voice for your brand or are already creating consistency with multiple employees, creating a workflow can ease the struggle of maintaining an online presence.
So what is a workflow?
- the sequence of industrial, administrative, or other processes through which a piece of work passes from initiation to completion.
An example of a workflow used for creating online content with a social media tool like Hootsuite could be something like this:
Creating and saving drafts of possible posts for different scenarios.
This is helpful for the days that you just are not feeling creative. Having a bank of tweets or blog ideas that employees can add to will eliminate an online media writing block.
Saving photos that are commonly used or may be useful.
Photos are important to attach to your content, and creating a bank of photos will make it easier for you and employees to do this. Having all of your logos or branding photos in one place allows you to compare the photos side by side to choose the most relevant one and then easily paste the media to your content.
Creating a posting calendar.
Once you have your content created, you can schedule the day and time you want the content to post. With this tool, you could create your content for the next two weeks in advance and let your publishing tool maintain the posting consistency.
Putting content in a publisher that requires approval.
When you create content, sometimes you may be too close to the piece that you cannot view it objectively. You may make a grammar mistake, stray from the brand voice or even post to the wrong account. By adding your content to a publisher that requires approval, another employee (or your supervisor) will review the content before it can be posted.
Analyzing your engagement.
Once you have created your content, scheduled it, received approval and sent it off into cyberspace, it is important to see how well your audience engages with it. By seeing which content engages your audience the most and what days and times reach the largest audience, you can use that information for the next time you create content.
By following a workflow like this, you avoid many problems content creators face, like writers block, no media to attach, forgetting to post or posting something with errors. A social media tool like Hootsuite makes this easy to do. Creating and posting content does not have to be difficult, you just have to work(flow)!