Determining Campaign Success Through Online Measurement When growing the online presence of your brand, it is important to measure the success of your tactics. Whether you are trying to reach 100 likes on your Facebook page or trying to get 10,000 retweets on Twitter, the first step is to create an objective. Creating an objective […]Read more "Determining Campaign Success Through Online Measurement"
Copyright Law in the Information Age In a time when originality is lacking and everything is copied and pasted from another corner of the web, you might want to use someone else’s content. Is this an ethical choice? Who decides what is okay to copy in a world of screenshots and repost apps? As a public […]Read more "Copyright Law in the Information Age"
Nicole Arbour and Her PR Nightmare Last week, Canadian comedian, musician and dancer Nicole Arbour posted a Youtube video titled “Dear Fat People.” The comedian posts many “rant” videos, where she takes a current issue and voices her (typically offensive) opinion. She started gaining popularity when her “Dear Instagram Models” video went viral on Facebook […]Read more "Nicole Arbour and Her PR Nightmare"
Five Things I Learned in Public Relations Strategies One boss all pre-public relations majors must face at Texas Tech is PR 3311, or Public Relations Strategies. It’s one of your prerequisites before diving deep into nitty-gritty content, graphics, resumes, or even an internship. Full of interesting case studies, group projects and lingo, the class will determine […]Read more "Five Things I Learned in Public Relations Strategies"